Coaching isn't what you think

Hey my friend,

Good to still have you here.

I’ve been quiet lately—taking time to get clear on what this work is really about.

Because at the end of the day, I want to stay true to what drew me to this life-changing work 5+ years ago with just a cell phone and a fire in my belly.

Here’s what I’ve learned:

Coaching isn’t about perfect branding.
It’s not about viral posts or curated content.
It’s not about looking polished while secretly staying stuck.

The best coaches I know?
They stay under the radar.
They don’t perform.
They do the work - every day, when no one’s watching.
And they get results.

Because they understand the truth:

It all comes down to two things—your dreams and your pain.

Your dreams are the vision of what’s possible.
Not the safe, filtered version—the real one.
The one that scares you a little.

And your pain?
It’s everything holding you back from that.
Old patterns.
Bad beliefs.
Quiet fear.
Loud distractions.

That space in between?
That’s where real coaching lives.

It’s not about fixing you.
It’s about seeing you clearly—and walking with you straight into the life you actually want.

We slow down.
We get honest.
We get to work.

That’s what I do.

I work with high-performers, creatives, and founders who are ready to stop negotiating with their potential.

Even more honestly?

I work with anyone who has dreams and pain.

And right now, I’m looking for one man or woman who’s already accomplished some pretty cool things…
but is staring down a dream or goal that feels impossible.

If that’s you—or someone you know—hit reply and let’s chat.

Let’s do this,

True

P.s. Here’s a video I think will help you make clear, powerful agreements (rather than frustrating expectations that lead to real problems) with the people you care about. It’s with one of my mentors, Steve Chandler, who I just really admire. He’s great, and thanks to the cohost, Deanna, for posting the chat. Here it is: https://youtu.be/4jjkaZYtMw4?si=naexTeErne6Jyl16